Chapter 143
Si Yanyu represents a newly emerging eye care brand in recent years, with two product lines, all of which are endorsed by Si Yanyu, and she is also the spokesperson for the Asia-Pacific region.
Yu Dan is a domestic fragrance brand, covering body wash, body lotion, perfume, and scented candles, and it has clearly designated Yu Dan as the spokesperson for the entire product line.
Announcing the endorsement on the day of debut is unprecedented in the domestic entertainment industry.
Compared to using marketing strategies to attract attention, the AIcho team prefers to showcase the commercial value of the four, attracting career-focused fans with unique industry treatment.
And this strategy, it must be said, was successful.
The announcement of individual endorsements and the sudden appointment as the spokesperson for a luxury brand in the Asia-Pacific region left the midday-resting netizens in a state of shock.
Timetrain is not without endorsements; after their debut, they have taken on many advertisements and business deals. They currently have four or five ongoing endorsements, some of which are even more prestigious than those endorsed by AIcho, but the effect is not as strong.
The only reason for such a big reaction is that the commercial value of the four is above public expectations.
The excitement online was also reflected within Random Entertainment.
Currently, there are seven operation teams built around the group, and their names have changed from the original A1, A2 to the names of the respective groups.
The third floor of Random Entertainment is now the territory of these seven operation teams, divided into seven areas, following the original method of grouping for the variety show department.
At noon, this should have been a quiet time, but the third floor was filled with suppressed cheers, and the celebration sounds from beyond the walls could not be concealed.
As for the reason for the celebration, just look at the phone.
Ling Cheng lay on her workstation recliner, pretending to sleep with her eyes closed, but her ears couldn\'t help but lean outwards.
Their office area is close to AIchoTeam\'s, just a turn away, so any slightly louder conversation could be heard.
Just as Ling Cheng was about to withdraw her attention and continue resting, a colleague beside her sighed, "…Sigh, we\'re all people, but why is the gap between people so big?"
That one sentence made Ling Cheng feel even more depressed.
She joined the company through a program, and her entire identity was exposed, even her status as a fan of Pei Luming was not overlooked by the audience.
Because of this fan identity, Ling Cheng dared not have her own social media account. She briefly worked in the Timetrain team, and when other operation groups were formed, she chose to join the Equals3 group.
The operation of Equals3 does not require much pressure; their main focus is on commercial performances. After their official debut, they participated in many music festivals and appeared on numerous shows.
In addition, they also have their own group variety shows, behind-the-scenes footage after the variety show, regular rehearsal materials, and practice room footage.
They release several videos a day, almost feeding the fans with content. Except for the editors who are a bit tired, other staff members are fine.
But people always have a comparative mentality, and they also envy the atmosphere of AIchoTeam.
When she was a fan, she always thought that the work of behind-the-scenes staff and operation teams was very simple. After working, she realized how difficult it is to achieve the level of AIcho today.
It requires a combination of planning, a common goal between the artists and the staff, and the artists\' full trust in the operation team. Any one of these missing elements would not work.
Everyone knows how AIchoTeam operates; it\'s very simple: the artists are sufficiently career-driven, trust the team, and are obedient.
These endorsements are said to have been negotiated by their staff, who collected the commercial conversion rates of the four over the past year and then presented their own career plans for the artists to the brand.
The goal was to make the brand feel that the four artists were worth investing in, to bet on their future.
What they were betting on was the artists\' professional ethics and career drive.
And they operate a male group. Even if the three of them opened their hearts to the brand, the brand might not believe them.
After all, everyone knows the image of male artists in the industry.
"Sigh…" Ling Cheng couldn\'t help but sigh.
The operation model of AIchoTeam has attracted the learning of the other two teams. They are the teams about to take over the limited-time groups from the talent shows, which are also nearing the end, preparing for the finals. Once the show ends, they will have to get moving.
For AIcho, those two limited-time groups are future competitors. If they were operated by other companies, they might not even be considered competitors, as they could easily fall apart on their own. But since Random Entertainment is in charge, they will face each other many times.
"We need to establish the image of a top-tier group first. Even if there are imitators later, they will always be followers."
"Of course, our vision should not be limited to idols; we should also see the same age group of actresses as competitors."
"…Any news about the recent auditions Si Yanyu attended?"
After the lunch break, AIchoTeam entered the review meeting time. The team leader sat in the main seat, asking questions and exchanging glances with them, displaying a style reminiscent of Jiang Juyou.
Si Yanyu is a child star who has acted in many film and television works before joining the company. After officially debuting, the team did not neglect this aspect, planning the future schedule of the group in advance and leaving room for her personal schedule to facilitate her joining the crew.
While the group relies on traffic, Si Yanyu\'s work must follow a quality route to stand out among the many actresses.
"Yes, two have been confirmed. She will join the crew after the promotional period, filming back-to-back." The staff responsible for Si Yanyu checked the schedule and said.
Si Yanyu\'s return to the film and television circle did not choose contemporary romance, nor did she choose ancient or fantasy dramas, nor was it a leading role. Instead, she turned to the film circle, starting with minor roles.
It is clear from this arrangement that they want to take an encirclement route. While other actresses are still fighting for roles in television dramas, they plan to use the company\'s resources to help Si Yanyu establish a foothold in the film circle.
Before achieving success in the film circle, she will have to rely on her idol identity for popularity and traffic. The team leader has had many conversations with her to ensure she stays grounded before agreeing to let her go.
The distinct characteristics of the four were not intentionally created but were always like that from the beginning.
Their initial appearance was on the company\'s first workplace variety show, where the four had their own unique features. Even though the editing team favored Pei Zhiping and gave her more screen time, the other three did not get buried.
Si Yanyu follows a film route, while Pei Zhiping focuses on both business and fashion.
The fact that the four of them were trending on social media at noon due to their endorsements also sparked discussions among netizens and fans. The topics of discussion were mainly about why Pei Zhiping\'s endorsement was with an international luxury brand like REPU, while the others were with domestic brands, clearly not on the same level as REPU.
Not only is it an international luxury brand, but she is also the global spokesperson, creating such a big gap from the start, which made the solo fans of the other three unhappy. The group fans, caught in the middle, also began to complain about Random Entertainment.
"The Empress Dowager."
"…The favoritism is a bit too obvious."
"One is Ye Xing, and the other is Pei Zhiping, both are the darlings of Random Entertainment."
"It would be better if all four endorsed REPU. Now the other three are unhappy… Is this to reduce the number of group fans?"
The comments from the solo fans of the other three were only seen as sour grapes by Pei Zhiping\'s fans, but if the group fans joined in the noise, they were asking for trouble.
"I\'ve always said that group fans are all scum. They even want REPU to sign all four, laughable. Do you think REPU even knows the other three?"
“Global spokesperson, right? We can\'t let someone who hasn\'t even made it onto the trending list represent us, can we?”
“Ah... LETIZIA only set the Asia-Pacific region, probably because of the others.”
“Does this group even have fans?”
Pei Zhiping, known as the "royal" member, is indeed a standout in the group, but her success isn\'t due to company favoritism; it\'s because brands are lining up to work with her.
“Pei Zhiping has three more endorsements to announce. We\'ve discussed with the brands to officially announce them within these two weeks while the buzz is high, which should spark another round of discussions.”
“...And there are two more in the pipeline.”
“Mmm—next month\'s biggest event will likely be Fashion Week. After Pei Zhiping\'s schedule in Milan, she\'ll have to fly to Paris, so she might return later than the other three.”
After briefing on Pei Zhiping\'s upcoming schedule, the staff member looked up and said, “There are too many commercial activities; we can\'t even squeeze in any variety shows for Pei Zhiping... Without program exposure, it\'s a bit risky.”
AIchoTeam operates in a modular fashion, with several sub-teams within the group, each member having their own dedicated staff.
Pei Zhiping\'s assistant mentioned this mainly because of the reports from the other members. Si Yanyu will be joining a drama after the promotional period, Han Lemi has already secured a regular spot on a seasonal variety show, and Yu Dan will be participating in a dance program. Only Pei Zhiping lacks follow-up projects to sustain her popularity.
The team leader flipped through Pei Zhiping\'s schedule, which was filled with commercial shoots or offline events, plus a few magazine spreads, all meticulously arranged and extending into May.
“That\'s quite a lot. You want to wear the kid out!” The leader chuckled, setting down the iPad, “Alright, let\'s keep the arrangements as they are for now. If the artist has any other ideas, let me know immediately.”
She rolled up her sleeves and said, “The most intense moment is coming. The loser will make the PPT and report to Director Jiang tomorrow.”
As soon as the words left her mouth, everyone\'s hearts tightened.
The team leader shouted, “Rock, paper, scissors!”
“Oh no—” She closed her eyes.
“Hahahaha!”
“Team leader, you\'ve worked hard~”
“Hahahaha, I told you whoever brings it up loses, but you didn\'t believe me.”
“Go team leader, we\'re cheering for you from afar!”
The team leader, looking dejected, waved them off, “Go, go, go...”
Aliali: 674c2f66c4f3f33ac4acc7d2Meanwhile, the AIcho quartet, who had been recording overnight, only just woke up now. Han Lemi was woken by her assistant\'s call and forced her brain to boot up.
Seeing it was her assistant, she cleared her throat and picked up the phone, pretending to be already awake, “Hello, Sister Xiao Zhi, what\'s up?”
“Our meeting is over, did you get up?”
“Of course, I\'m already done with my makeup.”
“Alright, come to the company for hair and makeup.”
“Sure, I\'ll be right there.”
After hanging up, Han Lemi\'s brain slowly processed what she had just said.
She opened her eyes wide, “...Damn, I haven\'t even done my makeup yet!”
How to salvage this lie?!
Han Lemi: It\'s all this mouth\'s fault!